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The Future of Sports Coaching is Here!

An AI-Enabled SaaS for Sports and Recreation Coaches that provides seamless experience to its trainees like never before.

Learn about Sportona Ecosystem

Gamified Coaching Experience

For a long time has the Sports coaching businesses have been neglected by the giant software companies, this pushed the SMEs to use standard off-the-shelf applications that were not built for coaching business.

After careful research and contribution by over 1600 coaches around the globe, we hereby present Sportona!

SaaS Ready

Fully functioning SaaS for Coaches and Trainers to manage their complete business.

Mobile Ready

Trainees get access to an intuitive app to manage their complete training experience.

5 Countries

Launched in 5 countries and in 3 different languages with over 150+ Vendors 

Download our app now to join early starters

Our Product

Sportona is our baby and our first proper product

Sportona is a platform built with care, community feedback, and a clear purpose: to support coaches, schools, families, and service providers in creating healthier routines and better access to sport and activity. It shaped Crown Automation’s approach to building tools that are simple to use, practical, and designed to solve real problems.

Over 100 trial customers supporting Sportona with valuable feedback and live scenario testing
Thank you for helping us improve every week

What Sportona is

A bridge between people and opportunities

Sportona helps connect communities to sports and activity opportunities while supporting the people who deliver those services. The focus is always on clarity, ease of use, and helping users take action.

  • Designed for coaches, schools, families and local communities
  • Supports service providers with visibility and structured onboarding
  • Built to promote healthier discipline for children and young people

Purpose-led software

Sportona is not a generic marketplace. It is built around real routines, real constraints, and the day to day reality of people who want better access to sport and wellbeing.

  • Simple tools that feel natural, even for non-technical users
  • Community-first design decisions
  • Focus on outcomes, not complexity

Why it was built

The problem we wanted to solve

Access to sport, coaching, and consistent activity often feels fragmented. Schools want better solutions, parents want clarity and trust, and coaches need a modern way to reach the right audience without spending all day on admin. We built Sportona to reduce friction, simplify discovery, and give service providers a structured way to grow.

  • Make it easier to discover trusted local opportunities
  • Reduce admin burden for coaches and providers
  • Support schools with structured, safer onboarding
  • Help families choose with confidence

What we learned

Building Sportona taught us how to ship a real product, listen to users, and iterate with discipline. It remains our learning ground and proudest work.

The purpose behind Sportona

Make tools simple

We design for humans first. Sportona aims to be easy to use, clear to understand, and straightforward to maintain.

Support the community

Sport shapes confidence and wellbeing. Sportona is built to make participation easier and more inclusive.

Help providers grow

Coaches and vendors deserve tools that help them reach the right people, manage demand, and build trust.

Try Sportona

Explore Sportona on the web or download the mobile app. We are actively improving the platform with real feedback from our trial users.

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