Crown Automation – Enriching lives through technology
An AI-Enabled SaaS for Sports and Recreation Coaches that provides seamless experience to its trainees like never before.
For a long time has the Sports coaching businesses have been neglected by the giant software companies, this pushed the SMEs to use standard off-the-shelf applications that were not built for coaching business.
After careful research and contribution by over 1600 coaches around the globe, we hereby present Sportona!
Fully functioning SaaS for Coaches and Trainers to manage their complete business.
Trainees get access to an intuitive app to manage their complete training experience.
Launched in 5 countries and in 3 different languages with over 150+ Vendors
Sportona is a platform built with care, community feedback, and a clear purpose: to support coaches, schools, families, and service providers in creating healthier routines and better access to sport and activity. It shaped Crown Automation’s approach to building tools that are simple to use, practical, and designed to solve real problems.
Sportona helps connect communities to sports and activity opportunities while supporting the people who deliver those services. The focus is always on clarity, ease of use, and helping users take action.
Sportona is not a generic marketplace. It is built around real routines, real constraints, and the day to day reality of people who want better access to sport and wellbeing.
Access to sport, coaching, and consistent activity often feels fragmented. Schools want better solutions, parents want clarity and trust, and coaches need a modern way to reach the right audience without spending all day on admin. We built Sportona to reduce friction, simplify discovery, and give service providers a structured way to grow.
Building Sportona taught us how to ship a real product, listen to users, and iterate with discipline. It remains our learning ground and proudest work.
We design for humans first. Sportona aims to be easy to use, clear to understand, and straightforward to maintain.
Sport shapes confidence and wellbeing. Sportona is built to make participation easier and more inclusive.
Coaches and vendors deserve tools that help them reach the right people, manage demand, and build trust.
Explore Sportona on the web or download the mobile app. We are actively improving the platform with real feedback from our trial users.
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